About

Serge Zuev here, a product and experience designer based in New York City. I partner with mission-driven organizations to design clear, scalable systems that align with business and user goals.

I specialize in simplifying complex systems into intuitive designs, prioritizing speed and precision. Using a holistic Lean approach, I create profitable value streams and boost user satisfaction by cutting waste, enhancing quality, and improving efficiency.

My teams excel in innovation, minimizing risks and waste to maximize ROI and market share.