About

I’m Serge Zuev — NYC product & experience designer. I cut through complexity and turn broken workflows into clean, revenue-driving products — fast. Lean thinking + decisive execution: less waste, fewer mistakes, and teams that ship winners at speed.

The value I bring:

Identify real customer needs quickly and turn them into actionable product decisions.
Cut operational waste so teams spend time building what matters.
Accelerate discovery and execution using Lean, evidence-driven workflows.
Enable faster shipping through modular design systems that reduce rework and dependency bottlenecks.
Align cross-functional teams faster with clear, visual product strategy.

Contact me